Introduction

Urdu is a language that binds citizen of our beloved homeland. It is something upon which every Pakistani can unite on. It bridges deeply divisive fractured Nation and bring people closer through our shared love of language.
In the contemporary era of identity crisis it is the need of an hour to reconnect youth of Pakistan with its National Identity and Cultural Icons. So, YES has taken an initiative to conduct “Bahar Festival Jashn-e-Urdu” by organizing this program on the national level

Program is a complete package of 03 days mega event with different exclusive sessions and 100+ guests coming from all walks of life. This is a total 30 hours of Patriotism, Knowledge, Fun, Infotainment and Cultural heritage. Hence, national ideology is revived under “Takmeel-e-Pakistan” slogan.

Our Objectives

  • To revive the long lost connection of our youth with the ideological essence of Pakistani treasured Culture.
  • To restore the spirit and pride of National Identity among the younger generation.
  • To use National Culture as a binding force in order to overcome the ethnic issues.
  • To publicize and disseminate Pakistani Culture as a Brand to portray its soft image to the world
Target Audience
  • Students
  • Youth
  • Parents

Segments

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